Phase 1 · Now
Technical readiness
Apex site published
Analytics appearing
Payment flow confirmed
Legal review approved
Resolve or redirect the www hostname
Marketing launch sequence
Launch carefully, measure demand, then scale what converts.
CharityWatch should move from technical readiness into trust-building content, targeted outreach, and small measured acquisition tests rather than broad paid advertising first.
Launch principle
Build trust before traffic. The strongest early campaigns should send users to the sample report, resource centre, charity lookup, and monitoring enquiry route.
Phase 2 · Before paid promotion
Trust and conversion assets
Sample report live
Resource centre live
Methodology and corrections routes linked
Diligence Report CTA visible across lookup and homepage
Phase 3 · Weeks 1–2
Controlled outreach
Contact priority grantmakers and donor advisers
Share resource articles with journalists and trustees
Invite early monitoring enquiries
Track which audiences request reports or watchlists
Phase 4 · After conversion review
Measured acquisition
Run small Google Ads tests around charity checks
Test LinkedIn outreach for foundations and advisers
Monitor payment conversion and enquiry quality
Pause spend quickly if leads are low quality
Campaign guardrails
Keep the public message responsible.
The legal review is approved, but marketing execution should still avoid sensational claims and should preserve CharityWatch's careful evidence-led positioning.
Do not imply CharityWatch proves fraud. Use risk, review, evidence, and due-diligence language.
Prioritise grantmakers, major donors, trustees, advisers, and journalists before broad consumer advertising.
Use the apex domain https://charitywatch.co.uk as the public URL and keep www redirecting cleanly after certificate validation.
Review paid-search copy before launch so it does not overstate regulatory, audit, or legal authority.
Next product roadmap in Manus.
After this launch-growth layer, the practical Manus roadmap is to deepen the report operations workflow, expand curated charity records, and make the Professional Monitor pilot value concrete without opening unready subscription checkout.
Report workflow status tracking
Keep paid Diligence Report requests moving through received, evidence gathering, drafting, QA, in review, delivered, and cancelled states so manual fulfilment stays visible.
Curated charity records
Expand official-register-backed charity profiles with analyst notes, source links, caveats, and date-of-review conventions before automating broader ingestion.
Professional Monitor pilot value
Frame monitoring as enquiry-led pilot access to curated watchlists, risk-change alerts, monthly evidence summaries, and analyst checkpoints until subscription fulfilment is cohort-ready.